Penn State sex scandal : image repair and resulting frames in the USA Today, 2013

Item — Call Number: MU Thesis Cor

Identifier: b5512349

Staff Only

Scope and Contents

From the Collection:

The collection consists of theses written by students enrolled in the Monmouth University graduate Communication program. The holdings are bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts degree.

Dates

Creation: 2013

Creator

Corcione, Lindsay (Author, Person)
McAllister, Sheila M. (Sheila Marie) (Thesis advisor, Person)

Conditions Governing Access

The collection is open for research use. Access is by appointment only.

Access to the collection is confined to the Monmouth University Library and is subject to patron policies approved by the Monmouth University Library.

Collection holdings may not be borrowed through interlibrary loan.

Research appointments are scheduled by the Monmouth University Library Archives Collections Manager (723-923-4526). A minimum of three days advance notice is required to arrange a research appointment for access to the collection.

Patrons must complete a Researcher Registration Form and provide appropriate identification to gain access to the collection holdings. Copies of these documents will be kept on file at the Monmouth University Library.

Extent

1 Items (print book) : 30 pages ; 8.5 x 11.0 inches (28 cm).

Language of Materials

English

Additional Description

Abstract

The following study reveals Benoit's image repair strategies used by Penn State University during the Jerry Sandusky sex scandal. Communication strategies from the Board of Trustees are analyzed. The second part of this study examines media pick up from a nationally accredited newspaper to determine the effectiveness of the communication strategies used by Penn State. The findings show that the press release using both corrective action and mortification was found to have a "more effective" frame. The press release utilizing the least amount of image repair had a "less effective" frame in the resulting media pick up. Implications for public relations practitioners and suggestions for future research are also discussed.