Pennsylvania State University
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Penn State sex scandal : image repair and resulting frames in the USA Today, 2013
Item — Call number MU Thesis Cor
Identifier: b5512349
Abstract
The following study reveals Benoit's image repair strategies used by Penn State University during the Jerry Sandusky sex scandal. Communication strategies from the Board of Trustees are analyzed. The second part of this study examines media pick up from a nationally accredited newspaper to determine the effectiveness of the communication strategies used by Penn State. The findings show that the press release using both corrective action and mortification was found to have a "more...
Dates:
2013