Introduction [excerpt] Magazine advertising has been and remains a classic medium for companies to deliver their product messages. Although our lives have been permeated by technology, currrent statistics from MRI Fall Studies (2003 and 2007) reveal that 85% of adults continue to read magazines. It is in the pages of these magazines that companies work to promote their brand and establish identities with their targeted audience. Therefore, a content analysis of current corporate print advertisements was used...

Abstract The following study reveals Benoit's image repair strategies used by Penn State University during the Jerry Sandusky sex scandal. Communication strategies from the Board of Trustees are analyzed. The second part of this study examines media pick up from a nationally accredited newspaper to determine the effectiveness of the communication strategies used by Penn State. The findings show that the press release using both corrective action and mortification was found to have a "more...