Racial and sexual representation : content analysis of African American magazine advertising, 2002

Item — Call Number: MU Thesis Lat

Identifier: b2271071

Staff Only

Scope and Contents

From the Collection:

The collection consists of theses written by students enrolled in the Monmouth University graduate Communication program. The holdings are bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts degree.

Dates

Creation: 2002

Creator

Latner, Marcus M. (Author, Person)
Novek, Eleanor (Thesis advisor, Person)

Conditions Governing Access

The collection is open for research use. Access is by appointment only.

Access to the collection is confined to the Monmouth University Library and is subject to patron policies approved by the Monmouth University Library.

Collection holdings may not be borrowed through interlibrary loan.

Research appointments are scheduled by the Monmouth University Library Archives Collections Manager (723-923-4526). A minimum of three days advance notice is required to arrange a research appointment for access to the collection.

Patrons must complete a Researcher Registration Form and provide appropriate identification to gain access to the collection holdings. Copies of these documents will be kept on file at the Monmouth University Library.

Extent

1 Items (print book) : 31 pages ; 8.5 x 11.0 inches (28 cm).

Language of Materials

English

Additional Description

Abstract

The purpose of this study is to give insight and help build up information in regards to advertising practices within minority magazines. There is much research in the area of minority magazine advertising and how these magazines use ads that stereotype people and cultures and lacks proper racial proportions with the use of models, but there is very little research in the areas of how minority magazines advertise. This research is to help show that minority magazines use the same techniques and strategies that majority magazines use.