Introduction [excerpt] Magazine advertising has been and remains a classic medium for companies to deliver their product messages. Although our lives have been permeated by technology, currrent statistics from MRI Fall Studies (2003 and 2007) reveal that 85% of adults continue to read magazines. It is in the pages of these magazines that companies work to promote their brand and establish identities with their targeted audience. Therefore, a content analysis of current corporate print advertisements was used...

Abstract The purpose of this study is to give insight and help build up information in regards to advertising practices within minority magazines. There is much research in the area of minority magazine advertising and how these magazines use ads that stereotype people and cultures and lacks proper racial proportions with the use of models, but there is very little research in the areas of how minority magazines advertise. This research is to help show that minority magazines use the same...