Introduction [excerpt] Public relations is the management of communications between an organization's various publics. Systems theory teaches that oraganizations can only remain vital if they successfully maintain relationships with all entities that affect them, that is--employees, consumers, supplier, government entities, etc. Thus, best practices public relations, which manages those publics, is essential for any organization's long term success or survival. While a public school district is very...

Introduction [excerpt] Public communication that focuses on the communication elements in the formation of public opinion, policy, and regulation ... is often examined in the areas of public relations and mass communication. How an individual interprets and discusses information about factors, issues, or events that impact him or her is worthy of further analysis. This research study will examine how public officials perceive the public input process when citizens engage in various communication formats to make...