How public relations is practiced in public schools : an exploratory study, 2007

Item — Call Number: MU Thesis Kli

Identifier: b2271075

Staff Only

Scope and Contents

From the Collection:

The collection consists of theses written by students enrolled in the Monmouth University graduate Communication program. The holdings are bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts degree.

Dates

Creation: 2007

Creator

Kligman, Marianne (Author, Person)
Novek, Eleanor (Thesis advisor, Person)

Conditions Governing Access

The collection is open for research use. Access is by appointment only.

Access to the collection is confined to the Monmouth University Library and is subject to patron policies approved by the Monmouth University Library.

Collection holdings may not be borrowed through interlibrary loan.

Research appointments are scheduled by the Monmouth University Library Archives Collections Manager (723-923-4526). A minimum of three days advance notice is required to arrange a research appointment for access to the collection.

Patrons must complete a Researcher Registration Form and provide appropriate identification to gain access to the collection holdings. Copies of these documents will be kept on file at the Monmouth University Library.

Extent

1 Items (print book) : 37 pages ; 8.5 x 11.0 inches (28 cm).

Language of Materials

English

Additional Description

Introduction [excerpt]

Public relations is the management of communications between an organization's various publics. Systems theory teaches that oraganizations can only remain vital if they successfully maintain relationships with all entities that affect them, that is--employees, consumers, supplier, government entities, etc. Thus, best practices public relations, which manages those publics, is essential for any organization's long term success or survival.

While a public school district is very different than a for-profit, and even a non-profit organization, which may disappear if they fail to appease or satisfy key publics, a good school system's success is directly dependent on how it manages its numerous relationships....

This is an exploratory study of how public school districts communicate with their various publics. This is a form of organizational communication, which is widely studied in the field of communication. The results could have great practitioner value in a comparative analysis of how public school distitricts carry out this vital management function.