Infomercials
Subject
Subject Source: Library Of Congress Subject Headings
Scope Note: Here are entered works on program-length television commercials that are devoted to one product, and that usually include a discussion or demonstration. Works about live television programs that purvey a wide variety of goods that can be purchased by the viewers are entered under Home shopping television programs.
Found in 1 Collection or Record:
Parental perception of commercial content in children's media, 2006
Item — Multiple Containers
Identifier: b2088721
Introduction [excerpt]
The use of program-length commercials and host-selling commercials creates a great opportunity to influence children and create a mass culture of consumerism. The study of such commercials is paramount to the field of Communication because such sales techniques utilize the media for a purpose other than serving the public good. It is important to note whether or not the audience perceives commercial content in certain television shows because the potential does exist for individuals to be...
Dates:
2006