Parental perception of commercial content in children's media, 2006

Item — Multiple Containers

Identifier: b2088721

Staff Only

Scope and Contents

From the Collection:

The collection consists of theses written by students enrolled in the Monmouth University graduate Communication program. The holdings are bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts degree.

Dates

Creation: 2006

Creator

Hanley, Tom (Author, Person)
Dolphin, Donna (Thesis advisor, Person)

Conditions Governing Access

The collection is open for research use. Access is by appointment only.

Access to the collection is confined to the Monmouth University Library and is subject to patron policies approved by the Monmouth University Library.

Collection holdings may not be borrowed through interlibrary loan.

Research appointments are scheduled by the Monmouth University Library Archives Collections Manager (723-923-4526). A minimum of three days advance notice is required to arrange a research appointment for access to the collection.

Patrons must complete a Researcher Registration Form and provide appropriate identification to gain access to the collection holdings. Copies of these documents will be kept on file at the Monmouth University Library.

Extent

3 Items (print books) : 35 pages ; 8.5 x 11.0 inches (28 cm).

Language of Materials

English

Additional Description

Introduction [excerpt]

The use of program-length commercials and host-selling commercials creates a great opportunity to influence children and create a mass culture of consumerism. The study of such commercials is paramount to the field of Communication because such sales techniques utilize the media for a purpose other than serving the public good. It is important to note whether or not the audience perceives commercial content in certain television shows because the potential does exist for individuals to be blindly taken in by marketing in disguise. Furthermore, one must endeavor to uncover whether or not parents understand that they are the target audience of a marketing campaign that uses their own children as salespeople.