Introduction [excerpt] Magazine advertising has been and remains a classic medium for companies to deliver their product messages. Although our lives have been permeated by technology, currrent statistics from MRI Fall Studies (2003 and 2007) reveal that 85% of adults continue to read magazines. It is in the pages of these magazines that companies work to promote their brand and establish identities with their targeted audience. Therefore, a content analysis of current corporate print advertisements was used...

Introduction [excerpts] A relative newcomer to the debate regarding the ethical standards of public relations practices is the greenwashing campaign. The 10th edition of the Concise Oxford English Dictionary defines greenwashing as "disinformation disseminated by an organization so as to present an environmentally responsible public image."... By exercising rhetorical analysis on greenwashing campaigns affecting public policy, criticism is...