Greenwashing : it's not easy being green, 2006

Item — Call Number: MU Thesis Shi

Identifier: b2195698

Staff Only

Scope and Contents

From the Collection:

The collection consists of theses written by students enrolled in the Monmouth University graduate Communication program. The holdings are bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts degree.

Dates

Creation: 2006

Creator

Shinault, Shannon (Author, Person)
Novek, Eleanor (Thesis advisor, Person)

Conditions Governing Access

The collection is open for research use. Access is by appointment only.

Access to the collection is confined to the Monmouth University Library and is subject to patron policies approved by the Monmouth University Library.

Collection holdings may not be borrowed through interlibrary loan.

Research appointments are scheduled by the Monmouth University Library Archives Collections Manager (723-923-4526). A minimum of three days advance notice is required to arrange a research appointment for access to the collection.

Patrons must complete a Researcher Registration Form and provide appropriate identification to gain access to the collection holdings. Copies of these documents will be kept on file at the Monmouth University Library.

Extent

1 Items (print book) : 32 pages ; 8.5 x 11.0 inches (28 cm).

Language of Materials

English

Additional Description

Introduction [excerpts]

A relative newcomer to the debate regarding the ethical standards of public relations practices is the greenwashing campaign. The 10^th edition of the Concise Oxford English Dictionary defines greenwashing as "disinformation disseminated by an organization so as to present an environmentally responsible public image."...

By exercising rhetorical analysis on greenwashing campaigns affecting public policy, criticism is intended to help set a standard of excellence. This pursuit of a standard of excellence will identify real world consequences of rhetorical theory.

This paper will examine a federal greenwashing campaign in order to illustrate the use of deceptive and manipulative public relations practices and exemplify patterns to aid in identifying other campaigns that attempt to propagate misleading information about their commitment to environmental standards in order to present a "greener" public image.