Persuasion (Rhetoric)
Subject
Subject Source: Library Of Congress Subject Headings
Found in 2 Collections and/or Records:
Making me sick : the rhetoric of pharmaceutical marketing, 2012
Item — Call number MU Thesis Mac
Identifier: b5596273
Abstract
Pharmaceutical direct to consumer (DTC) advertising has become pervasive in the United States, inundating the end consumer with messages meant to increase drug sales. This paper uses Kenneth Burke's theory of Dramatism to explore the rhetorical tropes utilzed to market Viagara and (Be)Yaz as well as the diseases they combat: erectile dysfunction and Premenstrual Dysphoric Disorder. Additional weight is given to analysis of the DSM as a rhetorical document, and the co-opting of clinical...
Dates:
2012
Materialism, commercials and rhetoric : the production of superficial happiness, 2014
Item — Call number MU Thesis Pla
Identifier: b7607921
Scope and Contents
From the Collection:
The collection consists of theses written by students enrolled in the Monmouth University graduate English program. The holdings are primarily bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts or Master of Fine Arts degrees.
Students become eligible to pursue the Master of Fine Arts (M.F.A.) degree if they have obtained a Master of Arts (M.A.)...
Dates:
2014