Persuasion (Rhetoric)

Abstract Pharmaceutical direct to consumer (DTC) advertising has become pervasive in the United States, inundating the end consumer with messages meant to increase drug sales. This paper uses Kenneth Burke's theory of Dramatism to explore the rhetorical tropes utilzed to market Viagara and (Be)Yaz as well as the diseases they combat: erectile dysfunction and Premenstrual Dysphoric Disorder. Additional weight is given to analysis of the DSM as a rhetorical document, and the co-opting of clinical...

Scope and Contents From the Collection: The collection consists of theses written by students enrolled in the Monmouth University graduate English program. The holdings are primarily bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts or Master of Fine Arts degrees. Students become eligible to pursue the Master of Fine Arts (M.F.A.) degree if they have obtained a Master of Arts (M.A.)...

Introduction [excerpts] The current study involves a textual analysis of the trial transcripts from United States of America v. Charles Novak and Henry Ach. This methodology involves a systematic description and analysis of fantasy themes, or mythic stories, and underlying rhetorical visions, or interpretive themes about reality, contained in the prosecution's opening statements, summation, and rebuttal summation.... [Ernest G.] Bormann's Symbolic Convergence Theory (SCT)...