Universities and colleges -- Public relations -- United States
Subject
Subject Source: Library Of Congress Subject Headings
Found in 1 Collection or Record:
Exporting American culture : cultural artifacts on U.S. college and university websites, 2013
Item — Call number MU Thesis Tow
Identifier: b5967401
Introduction [excerpt]
This study will expand on previous research of university websites by Callahan (2006), Gevorgyan and Porter (2008), Gevorgyan and Manucharova (2009) and Tang (2011) by using Hofstede's dimensional model of national culture as a framework for assessing home pages of the top 50 U.S. universities, as compiled by U.S. News & World Report. Previous studies by Callahan (2006) and Tang (2011) primarily examined the visual aspects of university websites....
Dates:
2013