Abstract The research conducted for this study focused on the new communication phenomenon of social networking and examines if their work and communication could influence the local government agendas. By exploring the possibilities, the researcher will examine this phenomenon through the Diffusion of Innovation (DOI) theory investigating and exploring if an individual can create a social network comprised of concerned citizens who then could create change in local government agendas and identify...

Introduction [excerpt] As humans, we tend to be social creatures and because of our social nature we are inclined to want to create and sustain relationships. It is no surprise then that when the Internet emerged people found ways to utilize this new medium to communicate with one another. By transcending the elements of time and location, Computer Mediated Communiciation (CMC) has forever changed the way in which people communicate. CMC is thought to be weak in comparison to face to face (FTF) communication...