Branding (Marketing)
Subject
Subject Source: Library Of Congress Subject Headings
Scope Note: Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.
Found in 1 Collection or Record:
Content analysis of environmental advertising : terminology and brand image, 2009
Item — Call number MU Thesis Dru
Identifier: b2825583
Introduction [excerpt]
Magazine advertising has been and remains a classic medium for companies to deliver their product messages. Although our lives have been permeated by technology, currrent statistics from MRI Fall Studies (2003 and 2007) reveal that 85% of adults continue to read magazines. It is in the pages of these magazines that companies work to promote their brand and establish identities with their targeted audience. Therefore, a content analysis of current corporate print advertisements was used...
Dates:
2009