Introduction [excerpt] This study examined how onlookers formed an impression of a tattooed person. The attitudes to be examined is [sic] that tattooed people are of low class and credibility, uneducated, deviants, convicts, members of biker gangs, sexually promiscuous, and unattractive (Armstrong, 1991; DeMello, 1995; Sanders, 1988). The goal is to demonstrate that tattoos should be studied as visual texts in the communication field due to the lack of scholarly research...