Skip to main content

Call number MU Thesis Dru

 Container

Restricted

Contains 1 Result:

Content analysis of environmental advertising : terminology and brand image, 2009

 Item — Call Number: MU Thesis Dru
Identifier: b2825583
Introduction [excerpt] Magazine advertising has been and remains a classic medium for companies to deliver their product messages. Although our lives have been permeated by technology, currrent statistics from MRI Fall Studies (2003 and 2007) reveal that 85% of adults continue to read magazines. It is in the pages of these magazines that companies work to promote their brand and establish identities with their targeted audience. Therefore, a content analysis of current corporate print advertisements was used...
Dates: 2009