My research explores how discourse and the subjectivities of practitioners and patients are (re)created through the biomedical lens. It draws on ethnographic fieldwork done in New Jersey, which focuses on the importance of each group's roles and identities within both biomedical and alternative healing practices. This research examines the interactions between both patients and doctors and how these interactions shape identity through constructs such as power and knowledge. I specially focus on the power and authority of biomedicine in United States health care. I use the embodied experiences of patients and practitioners to explore current dissatisfactions with biomedicine. I claim that practitioners of alternative medicine are changing the discourse surrounding their practices in order to become more relevant and legitimate in health care. I found that legitimacy in health care is guided by the biomedical standard of knowledge, treatment, and validity. Capitalism in Western society is also evident in much of this work. Therefore, the subjectivities of alternative medicine are being (re)constructed into one that is the most successful in Western society, specifically with an emphasis on the capitalistic enterprise of medicine in the United States. The study of alternative medicine in the United States demonstrates the authority of biomedicine and the changing discourse of the American medical system.