Burke, Kenneth, 1897-1993
Person
Found in 3 Collections and/or Records:
Making me sick : the rhetoric of pharmaceutical marketing, 2012
Item — Call number MU Thesis Mac
Identifier: b5596273
Abstract
Pharmaceutical direct to consumer (DTC) advertising has become pervasive in the United States, inundating the end consumer with messages meant to increase drug sales. This paper uses Kenneth Burke's theory of Dramatism to explore the rhetorical tropes utilzed to market Viagara and (Be)Yaz as well as the diseases they combat: erectile dysfunction and Premenstrual Dysphoric Disorder. Additional weight is given to analysis of the DSM as a rhetorical document, and the co-opting of clinical...
Dates:
2012
Thank you for calling, how may I help you? : a Burkean analysis of agency as established through call soft skills training materials, 2018
Item — Call number MU Thesis Dep
Identifier: b7876906
Introduction [excerpt]
[T]he complex rhetorical situations in which customer service representatives are rountinely engaged ... require specialized training through the use of manuals and other specialized texts. These texts, compiled by the organization's training and managerial staff, serve as guidelines on how to assist, to interact with, and to serve, customers within a professional context. Employees who are undergoing training learn how to service external audiences through the implementation of...
Dates:
2018
The other side of the game : the rhetorical alterity of contemporary hip-hop, 2015
Item — Call number MU Thesis Han
Identifier: b7636804
Scope and Contents
From the Collection:
The collection consists of theses written by students enrolled in the Monmouth University graduate English program. The holdings are primarily bound print documents that were submitted in partial fulfillment of requirements for the Master of Arts or Master of Fine Arts degrees.Students become eligible to pursue the Master of Fine Arts (M.F.A.) degree if they have obtained a Master of Arts...
Dates:
2015